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How to make TV ads more valuable

Riga (Latvia) Radio and TV Tower, as seen from beneath it

Riga (Latvia) Radio and TV Tower
©Depositphotos.com / amoklv

I don’t usually talk about radio, but I’m inspired by Rocco Pendola’s column in The Street last Friday. In short, radio station KNDD in Seattle has issued the 2 Minute Promise, to never play more than two minutes of commercials at a time. Also, the promise includes cutting the number of commercials played per hour in half, and not firing disc jockeys to pay for the promise. Pendola wrote that a Fresno CA station followed by promising to play no more than five minutes of commercials per hour.

Pendola wrote that this makes the remaining ads more valuable because they aren’t buried 10-deep, and presumably they’ll play to more listeners. It’s a way to regain listeners who might have rejected radio for Pandora, Spotify or other streaming music.

That all reminded me of Americans For Responsible Advertising, or AFRA, a non-profit group dedicated “to make Americans aware of the extent to which they are exposed to commercial and noncommercial (e.g., political) advertising and to false, misleading, offensive, and abusive advertising in particular.” According to an AFRA report (PDF), the weeknight national news shows of NBC, CBS, and ABC average 8 minutes of commericals per half hour. If news shows run 16 minutes of ads per hour, it lines up with a Nielsen report, quoted in the Los Angeles Times, that the average commercial time on broadcast TV is over 14 minutes per hour, and on pay-TV networks, almost 16 minutes per hour.

The Times story mentioned one side-effect of so many ads. “The rise in commercials likely will concern some marketers who fear their spots are being lost in all the ad clutter,” it wrote. “Also, as more viewers embrace digital video recorders, many of those ads are being lost to the fast-forward button.”

Sounds like the same problem that radio faces, with consumers increasingly interested alternatives to an increasing load of advertisements. Imagine if broadcast TV tried a similar solution: Cut back on the number and length of ad breaks, and make sure the public hears about the change. Maybe if the change sweeps radio stations, it’ll leak through to TV.

Aereo shot down; time to fix Washington?

Damn. Sometimes I hate being right.

I predicted that the US Supreme Court would find some excuse for a narrow decision to deny Aereo the right to stream over-the-air TV over the internet. But I couldn’t predict the reason because it’s just too goofy: Because Aereo is like a cable system, it should be bound by cable system rules even though Aereo was designed to avoid cable system rules. Mike Masnick at TechDirt has a much more thorough analysis that you should go read.

Aereo founder Chet Kanojia put it well in a post on his blog: “Today’s decision by the United States Supreme Court is a massive setback for the American consumer. We’ve said all along that we worked diligently to create a technology that complies with the law, but today’s decision clearly states that how the technology works does not matter. This sends a chilling message to the technology industry.”

In the Broadcasting & Cable article on the decision, FilmOn founder Alki David was his usual hyperbolic self. “This huge blow to net neutrality and consumer rights proves my mistrust of the courts is well founded and that the policies and agencies that are supposed to protect the public interest have failed,” David said. “They are indeed mere tools of a handful of corporations intent on keeping the people in a stranglehold of bad cable service at extortionist fees.”

David exaggerates, but I don’t know by how much. Our political system is broken. Money, mostly delivered by a tiny group of donors, determines who gets elected and therefore what happens. Congressional representatives have to spend half their time just raising more money from a well-connected few. As a result, corporate interests routinely trump the good of the people.  That’s why I’ve donated to Lawrence Lessig’s Mayday PAC, which hopes to build enough support to implement meaningful campaign finance reform ironically by raising money to support candidates who agree.

Lessig had been interested in copyright reform, trying to find the right balance to give content creators a finite period to profit from their works while growing the pool of resources that other creators can reuse and repurpose. After a few years of writing on the topic, Lessig had the epiphany that copyright reform would never happen until the underlying problem of money in politics was solved. (You can find most of Lessig’s books available for free download at his personal blog.)

Click on the YouTube video at the top of this post and see for yourself. MayDay has ambitious goals, but they’ll need to reach theirs before we’ll all be able to watch live TV through Aereo again.

Aereo alternatives if you need them

Tablet TV prototype

Tablet TV prototype

Aereo lost its Supreme Court case, and if you want to read more about that, check the post above this one. Meanwhile, I wanted to mention a few choices you’ve got for streaming TV over the internet.

(Mind you, as I type this, Aereo still has its signup page active and FilmOn still lists a few dozen out-of-market over-the-air TV channels, so we might be waiting for some lower-court injunctions to take effect before they go away.) Update: On Saturday, two days after the ruling, Aereo signed off and FilmOn began requiring a subscription to view its US OTA channels. John Eggerton has the full story at Broadcasting & Cable.

For sheer versatility, nothing beats a Windows 7-based Media Center with a TV tuner. Getting it to stream is a little trickier; perhaps Remote Media Center is the answer? I’ll have to fiddle around with that one day.

I was very impressed with the Tablet TV prototype that I saw at the NAB Show a couple of months ago. I pointed out a couple of flaws: Its telescoping antenna was vulnerable to accidental bending (if my experience with telescoping antennas is any guide) and there was no way to plug in an exisiting TV antenna. But from what was working, Tablet TV had a nice interface for live OTA TV and maybe even a DVR. It’s something to look forward to.

Today, DVR+ maker Channel Master announced that it would offer Aereo subscribers a discounted package that includes an OTA antenna, a DVR+ receiver, and a USB WiFi adapter. That offer’s good through July 6; click the link for more information.

If you have a New York City address (cough), there’s always NimbleTV for the NYC affiliates of the major OTA networks, plus whatever package of Dish Network channels you want to buy. NimbleTV says it passes through subscribers’ payments to the content providers, or something like that, so it probably won’t be affected by the Aereo decision.

(Speaking of Dish, its Dish Anywhere service with the right receiver can stream OTA TV too. But that’s a fairly expensive alternative to Aereo, which was designed to attract viewers who didn’t want to subscribe to pay TV.)

My current favorite OTA delivery mechanism is my rooftop antenna and Simple.TV, which performed as flawlessly for me from across the Atlantic as it does on my home system. It requires an extra link such as a Roku box to make it to your TV set, but it streams fine to my phone or tablet anywhere. Simple.TV’s system for helping viewers schedule shows is still the best I’ve seen so far. Find an antenna and check it out!

NFL can worry a little about Aereo

NFL Network booth in Times Square

© 2014 Depositphotos / zhukovsky

I spent some time in Europe the past few weeks. It’s great to hang around in London and watch Sky try to lure subscribers with the very notion of relatively inexpensive pay-TV, because the set of free channels is so broad and culturally expected. (Yes, I know that Britons pay the equivalent of about $10/month as a license fee already.) It was also a great way to stop pondering Aereo for a while.

I don’t like to write depressing stories, and my take on Aereo is just that. As I wrote in a Broadcasting & Cable comment, I expect that corporate interests will compel the US Supreme Court to block Aereo, although I expect the justices will need to find a way to do so without breaking various cloud computing precedents. Therefore, my guess is that the court will rule narrowly that Aereo’s multiple-antenna setup is the same functionally as a single antenna, so it loses. Waiting for the Aereo decision, expected any day now, is for me just waiting for the shoe to drop.

Today, The Washington Post reported that an Aereo victory would “change how we watch football”. The timing of that story is interesting, considering that the New England Patriots’ web site carried an independent story with similar talking points hours later. Then the Consumerist came along to debunk the Post story, saying that the NFL would not be significantly damaged. I don’t think either side of this argument got it right.

At present, Aereo only serves subscribers in a particular home TV market. Even if a valid subscriber is on the road, Aereo won’t let him watch TV from home. (On the other hand, my home-based SimpleTV receiver performed like a champ, letting me watch my local shows from a Paris hotel room. But I digress.) The Consumerist seemed to take this as a permanent restriction, so local viewers would only be watching the local stations they could get over-the-air anyway. But FilmOn, which piggybacks Aereo’s justification, streams out-of-market broadcast TV now and would probably carry more Fox and CBS affiliates as soon as it could. And Aereo might do something like that after its legal clouds are gone.

Then the Consumerist suggested that because it’s not easy to switch between distant OTA channels, then NFL Sunday Ticket should remain untouched. No, you just don’t get it. A very large percentage of Sunday Ticket customers are folks who love one out-of-market team and watch to watch that team’s every game. Once in a while, the idea of a slightly less expensive Sunday Ticket, limited to one team, is brought up then quickly discarded. Letting that chunk of subscribers walk away to Aereo or FilmOn would cost real money. But the online model is so tech-driven (for now) and so dependent on reliable high-speed internet that such mass migrations wouldn’t occur for years.

If Aereo wins, I’m sure the networks and sports leagues will run straight to Congress to get new protection laws. Should the NFL move further to pay-TV (remember, it already moved Mondays and some Thursdays), it woud just join every other major US sports league in abandoning OTA TV. At least we’ll still have the FIFA World Cup, in Spanish.

Southwest’s inflight TV beats Frontier’s

Southwest Airlines plane on several different-sized screensA few weeks ago, I posted a list of Frontier Airlines’ inflight TV channels, but I never got around to posting a list of the TV channels that I had available on my Southwest Airlines return flight.

As with the Frontier list, I couldn’t find anything online that actually provided the names of each channel. On a page on the Southwest site, it mentions “17 live channels,” which is a very specific number. As far as I can tell, it’s also accurate. Here are the live channels I saw:

Bravo
CBS
Discovery
Fox News
CNBC
MLB.com *
NBC
Fox
HGTV
TLC
Golf
Food Network
Animal Planet
Fox Business
Travel Channel
NFL Network (for real this time)
MSNBC

* That MLB.com is not the MLB Network; it showed live major league baseball games as served up by MLB.com.

As with Frontier, only ABC is missing from the Big Four broadcast networks. There aren’t as many live channels, but I appreciate getting the Travel Channel and the real NFL Network. Southwest also offers a bunch of on-demand TV episodes while Frontier adds a couple of passive channels of TV shows and movies. Based on the lineups alone, Frontier and Southwest are pretty similar.

There are two big advantages for watching TV on Southwest. Thanks to a promotion with Dish Network, which provides the programming, all those channels are free to watch. And instead of being stuck with a phone-sized standard-definition screen mounted in the seat back, these channels are streamed over inflight WiFi to the carry-on device of your choice. I saw a lot of passengers watching on laptops and tablets, all of which had better picture quality than the pioneering Frontier screens.

So there you have it. If you really want to know what to expect to watch for free on your next Southwest flight, that list will probably stay good for the rest of 2014 and maybe longer. Bring your tablet and enjoy the ride.

Simple.TV considering Aereo-like service

Simple.TV survey screen captureI subscribe to Simple.TV because I bought a closeout unit with a lifetime subscription included. The service works pretty well, making it easy to find upcoming shows (via local over-the-air TV) to record to the USB drive I plugged into my device, then letting me stream those recordings back to me anywhere on the internet.

This morning, Simple.TV emailed me a request to take a short survey. The survey included the usual satisfaction stuff, such as what I like about it and what features I’d like to add. You know, the usual. Then near the end of the survey came a surprising statement and question: “We are considering offering an optional ‘hosted’ service, to improve your Simple.TV experience. … Would you consider having your Simple.TV ‘hosted’ in a secure location, to give you high-quality streaming of ALL the TV channels in your local area?”

Wow! The only way that Simple.TV could legally offer such a service, as far as I know, would be to set it up just like Aereo, the streaming TV service whose fate awaits a Supreme Court ruling in a month or so. Simple.TV appears to be signalling that if Aereo wins, Simple.TV might jump in as a competitor. I wonder if there are any other potential competitors (besides FilmOn) that are just waiting to get started.

NimbleTV streams a superstation for free

NimbleTV screen shotEarlier this year, our old friend NimbleTV added service from several cable systems in India. Since CEO Anand Subramanian is from Bombay, I always figured that was NimbleTV’s primary goal, and from what I can tell, it’s a strong competitor to DishWorld’s packages for Hindi and other Indian languages.

Then some time last month, NimbleTV quietly introduced a free tier* of US-based, English-language channels. (Of course, NimbleTV does almost everything quietly.) The most remarkable of these is New York superstation WPIX and its two digital over-the-air sub-channels, which carry This TV and Antenna TV. Since these are the only OTA channels included, and since NimbleTV has always stressed paying for its content, I’d guess that NimbleTV must have worked a deal with WPIX.

This could be a milestone in the history of television. WPIX went on the air in 1948. It later became known as the TV home for Yankees baseball games and was distributed via satellite in 1978 as one of the first superstations. As one of the five federally recognized superstations, WPIX is still carried via satellite to Dish Network subscribers across the US and to Bell TV subscribers in Canada. Now WPIX might be the first major OTA station to sanction full-time internet-based delivery of its signals. Assuming again that WPIX sanctioned all of this.

There are a few drawbacks and oddities to NimbleTV’s free tier. The main handicap is the lack of recording ability. Viewers get to watch any channel live, and that’s it. All of the record buttons are still in place, but attempts to use them only prompt suggestions to upgrade. The strangest part of the tier is NimbleTV’s numbering scheme. Bloomberg is shown as 7012, WPIX is 7030, and the other 13 channels are numbered consecutively 7032-7044. That doesn’t match the numbering from any other source, so I think it marks the first time that NimbleTV invented its own numbers. If you know anything about it, such as what was supposed to be Channel 7031, please leave a comment to let us know.

Another nice benefit of the (presumed) WPIX deal is that those channels were added to my basic $30/month plan, based mostly on Dish’s Welcome Pack. I presume that they were also added to NimbleTV’s higher levels of service, corresponding roughly to Dish’s Top 120 and Top 200. Those channels might even be available to subscribers who don’t get Dish’s NYC broadcast channels set, which includes WPIX but not This, Antenna or any other sub-channel.

As a way to introduce prospective customers to NimbleTV’s innovative service, this seems like a smart idea. For any viewer interested in checking out these channels, I can’t see any downside. Click the link and go for it!

Update: Thanks to a tip from a commenter here, I see the WPIX is now gone from NimbleTV’s free tier, less than a month after it started, yet This and Antenna remain. Weird!

*The lineup of the free tier: WPIX, This, Antenna, Bloomberg, Al Jazeera, Russia Today, CCTV News, BYU, NASA, Free Speech, C-SPAN, C-SPAN 2, Pentagon, HSN and QVC.

Frontier Airlines’ mysterious TV channels

Frontier Airlines channel list seat-back cardIt’s really difficult to find exactly which TV channels Frontier Airlines offers its customers. The channel list used to be available online, but now Frontier’s web site only offers a vague promise of “something for every member of your flight crew”. That may be partly my fault, so let me see what I can do to fix it.

Once upon a time, I was returning from a business trip on a Thursday evening in the fall. The timing was perfect to watch a game on NFL Network, because few shows are as engagingly mind-numbing as an NFL game. Frontier’s online list highlighted NFL Network, so I booked my flight with them. As you’ve guessed by now, Frontier substituted another channel for NFL Network that evening. When I wrote to complain, I received a written shrug and the kind offer to repay the TV fee I’d paid for that flight.

As I prepared my trip to the NAB Show (in progress as I type), I went looking around the internet for the latest channel list. That way I could check on TitanTV or some other listing service to see whether there would be anything I wanted to watch. My Google searches turned up empty, and Frontier’s site wasn’t any help.

Since that complaint about Frontier’s changing channels may be the reason it won’t post what DirecTV channels it carries (hey, it could happen), I hereby post the Frontier Airlines channel list as shown on the inflight seatback card:

1 NBC
2 Fox
3 CBS
4 ESPN
5 ESPN2
6 TBS
7 TNT
8 Bravo
9 USA
10 A&E
11 Food Network
12 HGTV
13 Live GPS map
14 “NFL Network” (Golf)
15 Fox News Channel
16 CNN
17 “CNBC” (NBC Sports Network)
18 History
19 Discovery
20 Disney Channel
21 Nickelodeon
22 Boomerang
23 VH1
24 MTV
25 Comedy Central
26-30 movies or TV shows, based on flight length

Note that although Frontier has updated its pricing, it still includes NFL Network, which still wasn’t available on my flight. (The Golf Channel was in its place.) Also, there was a Premier League soccer match on in place of CNBC, so I’m guessing that’s NBC Sports Network. Those were the only changes I could detect, but there were so many commercials that I can’t say for sure whether there are more. Also, isn’t it kind of weird that Frontier offers NBC, Fox and CBS but not ABC? The Disney Channel is in the lineup, so it’s not like it couldn’t work a deal with Disney. But I digress.

So there you have it. Next time you’re considering a Frontier flight, you can check to see whether you’ll want to pay for TV access. On my flight, I didn’t see anyone who wanted to pay $3.99 for an hour and a half. Most passengers were watching their laptops or tablets.

Industry, public interest groups line up with Aereo

TV production set with camera and lighting equipment on tripods in front of Supreme Court building with in Washington D.C.

© Depositphotos / iofoto

After reading the arguments from a long list of trade unions, sports leagues, and the US Solicitor General against Aereo in its upcoming Supreme Court case, I’m encouraged to read an equally long list of trade groups and public interest organizations who are in favor of Aereo’s streaming TV technology.

The Electronic Freedom Foundation, along with Public Knowledge, the Consumer Electronics Association, and Engine Advocacy, filed an amicus brief that stresses Aereo’s private performances, building on rulings that allowed the growth of the VCR and other personal entertainment technology. They wrote, “The Aereo case pits entrenched businesses with deep political ties against an innovative entrepreneur who carefully followed the words of the law and implemented an idea of giving people the broadcast television service they are entitled to get.”

That followed a brief submitted by the American Cable Association, which pointed out that Aereo doesn’t own the TV distribution platform it uses. “Aereo functions more like a DVR retailer or antenna installer,” it said. “By facilitating reception of broadcast programming, it may reduce demand for a cable television service subscription, but it does not function like cable.”

And there was Dish Network, also in support of Aereo. Dish compared the service to its Slingbox and other internet-based devices. “None of these devices does anything without an end-user’s command,” it said. “They are like dumbwaiters, incapable of delivering a pail of water without the thirsty person tugging on ropes and pulleys. If an individual uses that dumbwaiter to fetch himself a video he recorded of Breaking Bad, the dumbwaiter manufacturer does not infringe a copyright in the show.”

All this rational praise for Aereo makes a great antidote for that earlier stuff. I couldn’t believe that Major League Baseball said Aereo’s service would knock its games off the air, since MLB is already actively removing  its over-the-air games. The Los Angeles Dodgers dropped all OTA broadcasts and moved to its own, expensive cable network, causing no end of hand-wringing in the second-largest US TV market. More quietly in Philadelphia, the Phillies moved all but a dozen of its OTA games to cable. Those defections leave the Cubs and White Sox as the only two teams with 30 or more OTA games in 2014, thanks mostly to WGN. Last year, I wrote that MLB was cutting off a future generation of fans, and you can add the recent-graduate cord-nevers to that neglected group. Sure MLB.TV does a great job of selling all out-of-market games online, but for most fans, those home-team games left the airwaves years ago.

For another refutation of goofy anti-Aereo arguments, check out Mike Masnick’s post yesterday on Techdirt. Once again, Masnick summarizes what’s been bouncing around in my head. “Multiple comments on various Aereo posts have people insisting that the convoluted setup of Aereo’s technology … shows that they’re trying to skirt around the law. However, it seems rather obvious that it’s the exact opposite. There is no logical reason to have this kind of setup except to be within the law. Aereo’s “insane” technological setup is much an indication of why it’s legal — and how screwed up copyright law is that this is the only legal way to build such a system.”

I don’t know if the Supreme Court has ruled against “entrenched businesses with deep political ties” lately. I’m hoping that this summer’s decision will be a welcome, rational exception.

Upon further review

Mistake in math formula on chalkboard

© DepositPhotos / olechowski

After I posted my review of Channel Master’s DVR+, a part of me was just certain that something was wrong about it. That was the first time I used the Kill A Watt meter, and despite what it told me, I thought its numbers didn’t add up. I used the same meter with the same settings on my Dish 922 receiver, and the meter told me that my 922 was responsible for about a quarter of my electric bill. That couldn’t be right.

Sure enough, the meter had somehow bumped my electricity rate from almost 9 cents per kWh to over 89 cents/kWh. (User error? Not that!) After resetting with the right numbers and calibrating against a known amount of usage (a lamp), I was ready to try again.

This time, the meter told me that my Windows Media Center computer was burning less than $1.50/month of electricity. That was based on a measurement over several days, including several hibernation periods, so I took the computer’s measured peak power consumption of 40 watts and multiplied up to about $2.60/month of 24/7 usage. The meter showed a similar reduction for the DVR+, down to a tiny 7 watts. The DVR+ is still much better with electricity, but not $12/month better. I’ve corrected those figures in the original post.

As I was doing these retests, a comment came in. I was expecting someone to tell me that my power figures had to be full of beans, but this one corrected my remarks about DVR+ buffering. Turns out that it works just fine if it’s got an external hard drive plugged in, so I also added that note to the original post. That’s where it all stands now, and if I ever learn how to reprogram the DVR+ skip-ahead buttons, I’ll let you know.

Update: Commenter phil came through with the full DVR+ manual (PDF) which reveals all sorts of things, including the secret of reprogramming the buttons. To change from the default 10 seconds, just go to the DVR menu, which of course is where you would expect to find remote control options.

Once upon a time, I helped prepare in-box manuals, so I understand that printing a zillion short booklets saves real money over printing a zillion full manuals. In this case, with such non-intuitive options, I think that Channel Master would be well served to include those full manuals. Or maybe just single sheets of attention-grabbing colored paper with the note to be sure to go online for the full version. Then everybody would know exactly how it’s supposed to work.